When you collect and respect the consent & preference choices of your customers, they reveal more! With that intelligence, you as a publisher can do more!
Learn how trail-blazing marketing and advertising teams have been able to build stronger brand-consumer relationships by embracing consent-driven advertising and building first-party data to drive the privacy-enabled experiences their customer’s desire.
Join us for an interactive session, where we will take a look at how publishers can:
- Easily understand and honour their customers consent across multiple touchpoints.
- Future-proof their personalized customer engagements while protecting their marketable database through consented first-party data.
- Understand certified Google consent management platforms (CMP) and what this mean for their Google ads, plus further privacy and marketing landscape updates.