Esko Brand Summit North America

Join us for a day of inspiration and innovation at the upcoming North American Brand Summit, tailored exclusively for professionals in the CPG and Life Sciences industries.

Brand Summits are invite-only events for packaging professionals held in prestigious venues across Europe and North America. These free, limited-attendance events foster high-quality discussions and interactivity. Typical attendees include executives in Packaging Design, Artwork, and Labelling from Food & Beverage, Health & Beauty, Durable Goods, FMCG, and Life Sciences companies.

 

Details:

➤ October 2nd, 2024 from 5:00 PM to 8:00 PM – Premium Networking Activity

➤ October 3rd, 2024 from 8:00 AM to 5:00 PM – Esko Brand Summit 2024

Location:

Newark Liberty International Airport Marriott. 1 Hotel Rd, Newark, NJ 07114

For your convenience, we have arranged a special discount code for our guests to stay at the Newark Liberty International Airport Marriott, New Jersey. Book Your Room

 

Speakers

➤ Joe Eckerle, Global Sales Director, Esko
➤ Chris Janczar, Product Manager, Esko
➤ Samantha Thompson, Strategic Account Manager, Esko
➤ Laura Bix, Associate Dean of Graduate Studies and Interim Director of the School of Packaging at Michigan State University
➤ Bart Meersschaert, Solution Pre-Sales Consultant, Esko
➤ Linda Hadar, Global Strategic Account Manager, Xrite
➤ Brian Ashe, PreSales Solutions Consultant, Xrite

 

Agenda

Session Details Speakers

Day 1 – October 2nd Welcome Dinner/Activity

 

5:00 PM – Exclusive Networking Activity and Dinner

Day 2 – October 3rd Conference – Sessions

 

8:00 AM – Registration and Welcome Coffee

 

8:30 AM – Opening Statements and Agenda

Joe Eckerle

 

9:00 AM – Introduction to the Packaging Digital Maturity Model

This session promises valuable insights for professionals seeking to enhance their packaging management practices. Whether you are just starting your packaging journey or looking to optimize existing processes, the Packaging Maturity Model provides a roadmap for evolving from chaos to comprehensive control.

Chris Janczar and Samantha Thompson

 

9:30 AM – Expert Keynote : Trends and Innovations in Labeling

In this keynote session, Dr. Laura Bix, Associate Dean of Graduate Studies and Interim Director of the School of Packaging at Michigan State University, will delve into the evolving landscape of packaging trends, with a particular focus on the critical interface between consumers and packaging. Drawing on a career dedicated to the scientific assessment of packaging effectiveness, Dr. Bix will highlight the latest innovations in labeling, emphasizing the growing importance of personalized labels in enhancing consumer engagement and product interaction. Additionally, the session will explore broader industry trends and emerging influences shaping the future of packaging, offering insights into how science and technology are driving advancements in this dynamic field. Attendees will gain valuable knowledge on how to leverage these trends to create more effective and consumer-friendly packaging solutions.

Laura Bix

 

10:00 AM – Product Insights: Esko Packaging Design and Palletization Tools ArtiosCAD, Studio, and Cape

Join us for an enlightening session where Esko unveils the powerful synergy of ArtiosCAD, Studio, and Cape in transforming packaging design and palletization. In this comprehensive presentation, discover how these cutting-edge tools not only elevate the aesthetics of packaging but also play a pivotal role in supporting brands’ sustainability Key Performance Indicators (KPIs).

Bart Meersschaert

 

10:30 AM – Coffee Break

 

11:00 AM – Customer Insights: Artwork Management Journey of an International CPG Brand

Explore a real-case study detailing the challenges faced, the transformative solutions implemented, and the tangible results achieved in the pursuit of efficiency and excellence.

TBD

 

11:30 AM – Product Insights: Esko WebCenter Artwork Management

Join us for an immersive session as we showcase the transformative capabilities of Esko WebCenter, a cutting-edge solution designed to revolutionize the packaging artwork management. Through a live demonstration, attendees will witness firsthand how Esko WebCenter streamlines workflows, enhances collaboration, and brings unprecedented control to the packaging lifecycle.

Bart Meersschaert

 

12:00 PM – Customer Insights : Discover the Remarkable Artwork Management Journey of a Leading Life Sciences Company

Explore how a leading life sciences company navigated the complexities of artwork management using Esko digital platform. We’ll uncover the obstacles they faced, the innovative solutions they adopted, and the significant outcomes they accomplished.

TBD

 

12:30 PM – Coffee Break

 

1:30 PM – Color Management in Packaging

This session offers a comprehensive exploration of color management complexities in packaging, providing attendees with actionable insights and practical solutions from X-Rite. Join us for an enlightening journey into the world of color precision and discover how mastering color harmony can elevate the visual impact of your packaging designs.

Linda Hadar and
Brian Ashe

 

2:00 PM – Sustainability in Packaging

TBD

 

2:30 PM – Product Insights : Content, Automation and AI in Packaging

In this session, we will delve into the latest advancements in packaging technology, focusing on how content management, automation, and artificial intelligence are revolutionizing the industry. Discover how innovative solutions are streamlining workflows, enhancing accuracy, and driving efficiency from design to production. How those cutting-edge technologies can help Brands in managing complex content, reducing errors, and accelerating time-to-market and stay ahead in a competitive market.

Chris Janczar

 

3:00 PM – Coffee Break

 

3:30 PM – Panel Discussion: Where Does Your Organization Stand in the Packaging Digital Maturity Model

After experiencing solution demonstrations and gaining valuable insights from industry peers, participants will shed light on their unique positions within the digital maturity model and tackle where they stand on all covered topics including Artwork Management, Copy Management and Color Management.

Chris Janczar and Samantha Thompson

 

4:30 PM – Event Closure – Gathering your feedback

Joe Eckerle